For one thing, each and every theater can arrange to sit down with one another and see if there is any way they can spend more time and energy on co-existing to their mutual benefit,
as opposed to pretending their audiences are the serfs in their own private fiefdoms, whose only loyalty and purpose is to serve the needs of that particular company.
And why would they want to do that?
We all realize--- or ought to--- that only a finite number of people out there in the greater Lehigh Valley are routine theater patrons. Some of them attend only musicals, some only drama or only comedy, some only dinner theater.
Portions of that finite number are more egalitarian in their tastes and attend a variety of live theater offerings.
The challenge for companies in the region is to find out who all these folks are, how they determine what shows to see and what to eschew, how much to pay, how far to drive, and so forth.
One company we know simply asks each individual who shows up at the ticket window, "How did you hear about our show?" They might also ask, "Have you ever seen one of our shows in the past?" and "What kinds of shows do you most enjoy?"
That's as good and clean a way as any to find out what draws people to your door. And you can choose to use that information to help make informed decisions about your seasons and your marketing.
But, unless that kind of information and the ideas it generates are freely shared with the other companies in the region, it really doesn't help very much with something that should be everyone's obvious goal because it would help every single theater:
Growing the finite number of theater goers!